This Target Vinyl spec commercial is a celebration of music in all its forms, capturing the timeless experience of sound, culture, and artistic expression. As the Creative Director, I spearheaded every aspect of production—from lighting and camera operation to set design and editing—crafting a visually immersive narrative that highlights the power of vinyl records and their connection to the listener. The commercial blends vibrant visuals with an authentic appreciation for music, seamlessly transporting viewers into a world where melody, rhythm, and storytelling converge.

This project embodies a love for music beyond genres, reflecting its influence on culture, identity, and everyday moments. Through dynamic cinematography and intentional framing, the commercial presents vinyl as more than just a format—it’s a tangible connection to artistry and nostalgia.